Data & Digital Marketing Analytics

In the last blog post we briefly mentioned Predictive Analytics, today we will be discussing more.     Predictive analytics can be defined as the advanced analytics to which predictions are made for unknown future events. Predictive analytics makes use of a number of different techniques such as data mining, statistics, modelling, machine learning and of course artificial intelligence to analyze current data to make predictions about the future.    Data mining, predictive modelling and analytical techniques help bring together information, management and the business model process together to help make predictions about the future. Patterns discovered transactions and history can help identify risks and opportunities for the future.      How the Travel industry benefits from predictive analytics     1)     Recommendation engines for upselling and cross-selling:    Recommendation systems increase the value a ...

After discussing big data in the travel and tourism industry and how it has transformed the different areas in it such as business, research and how it affects our lives. Therefore, it is pretty clear how important data is especially for companies.    Data analysis can be defined as the process of transforming, cleaning and modelling data into useful information which can be used for day to day decision making in businesses. Therefore, it serves as a guide for companies to make better choices based on the data collected and analyzed.      How Data Analytics is used by the Travel Industry   By collecting/analyzing data in the travel industry it allows the sector to know exactly what their customer wants such as travel hotspots, negative reviews etc. In 2018, the travel and tourism industry was said to be the second-fastest-growing sector as it added $8.8 trillion to the worlds GDP.     Predictive analytics has helped revolutionize the travel indust...

So, let's discuss Big Data & The Travel Industry... Big Data have assumed a crucial role in changing the global travel and providing significant challenges and opportunities for established companies, as well as new entrants into the tourism industry.   (Ardito, Cerchione, Del Vecchio and Raguseo, 2019) The embracement of Big Data in tourism has been assumed as a mean to lead the challenges of the smart growth of tourism destinations and companies ( Alcántara-Pilar et al., 2017; Gretzel, Sigala et al., 2015; Fuchs et al., 2014; Jackson, 2016) . Therefore, the travel industry is highly dependent on Big Data as it uses the data that is collected, which has now become more efficient since the introduction to Big Data and analytics. It has now been transformed into the travel industry and become part of the day to day operations.   Big Data provides one with personalized offers to suggestions of places you should check out. Big Data is basically the travel companion yo...

Hey There !!  Welcome to LaLa-and! I'm sure you're wondering what the heck is LaLa-and? it's supposed to be pronounced as Lala Land but it would have been a bit too long LOL Anyway, my name is Ola and iv always had an obsession with "Travelling, from the airline experience to the accommodation experience and most especially the activities. I'm basically daydreaming all day about my next trip. So what is travelling? Travelling means to go from one place to another, but for me Travelling means a whole different thing. Travelling can be defined as moving from one place to another ensuring a new experience is gained. The purpose of my blog is to give you travel tips, from affordable hotels to mouthwatering restaurants and more. So let's make your trip planning easy and memorable and follow my blog. It's going to be a fun ride. Talk to you soon..x